In 2012, Elite Sports Properties partnered with Entertainment Industries and London nightclub Chinawhite with the roll out of its Olympic inspired hospitality offering, The Last Lap. Entertainment Industries were engaged to sell in, assist promote, manage the entertainment experience and act as the interface between the venue and the event.
The Last Lap was a huge success running over 17 nights, with some 50+ gold medalists, 200+ medalists and over 1,000+ other athletes from all over the world enjoying the event.
Entertainment Industries were integral to the success of the event.
Elite Sports Properties