EI Productions® - Case Studies - Snow Ball at Olympia

Introduction:

The brief was simple if not bold: The client (a global mobile phone company) required a Christmas event where all of their 7,000 staff from shops, call centres and management across the UK would have the opportunity to meet and celebrate under one roof.

Challenges:

Due to retail staff not being able to leave work until stores closed nationally the event had to run until 6am to allow those staff coming the furthest from Scotland to have a decent amount of party time.
A 5 week event lead-time led to logistical hurdles with availability of staff transport and the booking of headline acts.

Solution:

The Grand Hall at Olympia was chosen due to its capacity/production capabilities and central London location making logistics easier for guests coming from major cities country-wide.
The 'Snow Ball' theme was dramatically created with maximum impact utilising 4 tonnes of fake snow, 200 Christmas trees, a full fun fair and an installation of authentic nordic log cabins throughout the balcony areas.
Headline acts included Basement Jaxx, Milo and Trevor Nelson.

Results:

7,000 company staff and guests descended upon Olympia throughout the night from across the country to have the night of their lives with top end entertainment and production values, all courtesy of their employer who succeeded beyond measure in their workforce communication and further instilling staff loyalty and drive nationwide..