- The annual event where staff from every store in the UK have the opportunity to meet management and call centre staff for a collective party for all employees under one roof within the UK.
- To host a Christmas party for all of their staff including both the stores and call centres and provide safe transport to and from wherever they are located in the UK.
- Logistical nightmare staff travel
- Late night license essential
- Booking headline acts
- Harley Davidson lowered from ceiling in raffle
- Short lead time
- Olympia central London made logistic easier getting all guest to / from major city
- 7,000 guests
- DJ Milo, Basement Jaxx Glastonbury headline acts from that year
- Trevor Nelson
- 2 tonnes of fake snow, 100 fake trees, fun fair , free bar, funfair, installation of series authentic log cabins installed on balcony