Introduction:
- EI Productions were engaged by a long-standing private client to produce an original piece of work; a stunning ‘not-seen-before’ 21st birthday celebration, whilst staying with the Covid-19 event guidelines to ensure the health and safety of the principals, guests, staff and production crew.
Challenges:
- Covid-19 rules at the time dictated a maximum of 30 guests, if the event took place outdoors or in a temporary structure with 50% of more of the walls open.
- Previous events produced for the client have been to an extremely high standard of production and execution, with emphasis on creativity and cutting-edge production values paramount.
- The seating and positioning of guests in a manner that not only ensured guests felt comfortable in their own proximity to others after months of lockdowns and social distancing, whilst producing a novel and exciting celebratory environment.
Solution:
- Creative inspiration was taken from the spring wisteria festival at the Ashikaga Flower Park in Japan, combined with a central element of ‘The Tree Of Life’; a sacred symbol that traces back thousands of years, symbolising many different things across numerous cultures. Central to all cultures are the themes of connectivity, ancestry, family & fertility, growth and strength, individuality, immortality, rebirth and peace.
- ‘The Tree Of Life’ was therefore re-imagined as the central feature and form of the dining space, with individually hung strands of wisteria and a bespoke foliage and bark installation for the central trunk.
- Varying tones of lighting effects and colour brought the tree truly to light, with subtle changes throughout the evening and the ability to pulse at higher frequencies as the celebration tempo increased.
- A bespoke three-quarter circular mirror table was produced with varying styles and sizes of seating for guests, allowing not only a little more distance between guests than the previous norm but also a stunning and unique stylish and visual effect, with the reflective table surface mirroring the colour and shapes of the wisteria above.
- The highest quality and individuality of glassware and tableware were curated, further complimenting the unique and celebratory setting.
A ‘Polygon’ marquee structure was used, giving the height required for The Tree Of Life’. Clear, removable pvc wall panelling on 50% of the sides ensured that Covid-19 rules could be adhered to, ensuring the health and safety of attendees.
Results:
- An absolutely stunning and beautiful celebratory setting, achieving above and beyond of the creative brief, which overwhelmingly brought out the emotions from not only the client and guests but also the extremely dedicated production crew, for which this event was one of the first most had worked on in 18 months.